We have been conducting some research recently, looking into why trade clients choose specific products to sell and install and why they choose the manufactures.
Whilst conducting this research, we were talking to an installer of windows, doors and conservatory products who has been in the glazing industry for over 15 years. He pretty much knows everything there is to know about his game. However, because of the rising competition, things are getting harder, in terms of making profit on these jobs. He is still very busy, often working more than 60 hours a week! But despite this, he is unable to make the profits he used to make to take his business to the next level.
He explained that has been thinking seriously about adding new “more profitable” products to his range, but has been putting this decision off for 2 years as he is worried about making the wrong decision and he feels he doesn’t have the time to sort it all out.
This is why we started this research, to find out things like this! Now, as you can imagine, because we are Manufacturers that want to help installers expand their businesses, we were pretty shocked to hear this. This installer, with all his experience in the industry had avoided making such an important decision which could have had such a positive impact on his business, profits and life. He was unable to make a decision, due to lack of information.
“How does this help me?” I hear you ask. Well, that’s where the next set of blog posts come in. We have created a fantastic 21 Point ‘Business Growth’ Checklist to help this installer, along with many other retailers and installers to help them (and you!) to make the right decision when it comes to expanding your product range whilst make big profits!
Keep an eye out for next week’s blog where I will deliver the first half of the checklist – “How to Choose a New Product”.
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