Last week I told you that we had been conducting some research, looking into why trade clients choose specific products to sell and install and why they choose the manufactures. Well this week, as promised I have brought you the first half of our fantastic checklist to help you choose the most suitable new product or product range for your company to start supplying and installing.
Is the new product simple to install?
A complicated slow installation could knock a large percentage off your profit.
Does it have a guarantee?
A guarantee shows the company has confidence in the quality and longevity of their product, and this also allows you to pass the guarantee onto your customers – giving them more confidence in your new offering.
Does the product bring something new to the market?
To move your business forward choose a product that is at the forefront of design and uses the latest technology.
Is it the highest quality product on the market?
This will ensure your good reputation for excellent products is maintained and can be developed further.
Is the product versatile?
Does the product offer the most flexibility, covering a wide range of sizes and/or colours to meet all your customers’ requirements? The more versatile the product, the more customers you are likely to be able to serve.
Does the product look good?
It is important, especially in the fenestration industry, that the product looks attractive as customers don’t want to add a new feature to their home and not be happy with the finished result.
Does the product fulfil your customer’s requirements?
It is a good idea to take on a product that is related to your industry but is a development of what you do – e.g. if you install conservatories you may like to consider offering verandas as a more open garden cover option, or perhaps your customers are also looking for outdoor cover for their vehicles?
Does the product sit comfortably in your existing range?
Choose a product that is closely enough aligned to your existing market, but different enough to bring in new customers too, who might in turn find they want to buy from your existing range too!
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