If you are in the home improvement industry, you finally have some good news. According to research, homeowners up and down the country are looking to spend more money on their homes.
Looking at the individual areas of the home that people are seeking to invest in, flooring does seem to be of particular interest, with 29% of homeowners looking to invest in this aspect of their homes. Kitchens, bathrooms, and outside home improvements will also see significant boosts this year.
According to one survey, 41% of home improvements are planned for outdoor spaces.
Nationwide
This concept is also not just a local phenomenon. Surveys have shown that while Sheffield has a significant growth in demand, London, Brighton, and Birmingham also have a high demand for home improvement services.
And when it comes to those spending the money, business owners might be surprised that millennials are going to be big spenders. 69% of millennial homeowners are planning to spend on home improvement projects this year, and 72% of Generation Xers are also going to be spending on their home this year.
Take Advantage
Those who install any verandas, canopies, carports, glass rooms or any other outdoor improvement should capitalise on the growth in spending. There are many ways to take advantage of the trend, and one of them is to market your services widely to potential new customers.
This can be done through local promotional campaigns in the area via leaflets, your website, social media, and email marketing.
Those who aren’t actively marketing their brand will suffer in this great growth period.
If you are a Milwood Trade Partner, you can get support marketing our products with white-label marketing materials, and other publications, to help you sell any Milwood product. We can also provide leads in your local area when we receive them.
If you haven’t joined our Partner programme or haven’t ordered one of our Simplicity 6 products, remember that on your first order, on-site training is available for the product.
You can be sure to tell customers that our products have a 10-year guarantee and 25-year life expectancy.
Want to become part of our trade partner workshop? Then contact our team today to find out what an excellent opportunity this is.
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