The housing market is a good way to gauge the local economy. If people are moving and elevating their position on the property ladder, the chances are that incomes are good. However, when people aren’t selling and moving, then it could indicate that there isn’t a lot of economic movement.

That doesn’t mean people aren’t spending money, they might just be using more of their disposable income to improve their current property, either to enhance their standard of living, or in preparation for a future sale of their home when the market picks up again.

Marketing In This Current Climate

Targeting people who might be looking to improve their property for a future move needs a slightly different strategy than for those looking for a lifestyle change. For instance, a canopy to some might be marketed by the benefits of the lifestyle such as:

  • Use of an outside area all-year round regardless of the weather.
  • Shelter from harmful UV rays during summer months.
  • Offering protection from frosts and rain for other possessions stored underneath.
  • Appearance and style as a focal point when entertaining.

However, for those who are looking to improve their property for a potential sale, the following benefits should be sold:

  • Increasing property value.
  • Adds an in-demand feature to the property.
  • Differentiating their property from others on the market.
  • Demonstrates care of the property, making it more desirable to buyers.

Current Trends

Currently, the housing market is not at its best. Last week, news was released that there are fewer houses for sale and while house prices are increasing, the rate of increase has decreased significantly.

The Bank of England has also warned that new buyers will struggle to secure mortgages with low deposits in the coming months. While Brexit is often blamed, it’s also the political instability that has played a major part in the decline.

Conclusion

The housing market might not be buoyant currently, but that doesn’t mean your installation organisation isn’t going to be busy. Homeowners are still going to be looking to improve their property, either to enhance their lifestyle, or to increase the value of their property for a future sale when the market is better.

To take advantage of the current environment, you should consider using different sales tactics.

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