One way you can grow your business is to sell more. There are various ways this can be achieved that cost little or no money and can help you expand to become a market leader in your local or regional market.
To help you, here are some quick tips on how you can improve sales for your installation business.
- Improve Your Website
Your website is part of your sales team. This could be one of the first things your potential customers see when they are looking for a home improvement. An attractive website portrays your professionalism, while a good landing page will encourage your audience to find out more information. And don’t forget to implement good search engine optimisation.
- Contact Former Customers
Did you know that existing customers are more likely to make a purchase than new customers? Existing customers have built a rapport with your team and your brand. Customer loyalty can go a long way even if someone offers similar products at a lower cost.
This can be especially useful for selling additional products for your business; like maintenance jobs (either regular or one-offs) or further home improvements.
- Get Qualified Leads From Third Parties
Don’t just get your people to look for sales, have third parties collect leads for you. There are many options available, including having connections with other local businesses, or outsourcing a telesales team to name a couple.
- Have More Information On The Products You Sell
Trust is key when it comes to customers making a purchasing decision. Nothing helps to build trust more than customers having lots of information about the product they are about to buy. That’s why you should have as much information as you can about the products you sell and sit down and go through it with them.
The more information they have, the more they can see the home improvement complementing their lifestyle. Remember it isn’t just technical details they need. Customers will want to know how the improvement will match their lifestyle, whether it’s about hosting parties or having a hobby room.
Conclusion
Selling more is one way to grow your business. The tips above can help you achieve that, but so can Milwood. All Milwood Trade Partners get benefits that can help with every aspect we’ve mentioned above. We offer whitepaper materials that provide product details for customers, can help you create quality landing pages on your website, pass leads to you that come from our website and our quality products will help build trust with your customers; so, you can sell additional products with them later.
If you would like to become a Milwood Trade Partner, contact a member of our team today.