In today’s competitive marketplace increasing sales can be a challenge . There are only so many products you can sell to your clients and many products can only be sold once. However, selling to existing and past customers can be a cost-effective way to increase revenue and profits for any business.
Email marketing techniques can be employed to effectively remarket to existing and past customers. Implementation can be challenging at times, but the value of email marketing cannot be questioned. From an ROI (return on investment) point of view, no other digital marketing channel returns more value against expenditure.
So what are the best tactics for developing an email marketing campaign? Here are some tips:
- Segment Your Email Contacts
Firstly, you need to segment your email contacts. This means grouping them by common factors, like the type of products they might be interested in, preventing you from sending a marketing message for a product they have no need for, or have already purchased (therefore lessening the chance they unsubscribe from your email marketing list).
Every time you want to promote your products, you can decide which segments you want to promote to ensure you have better results.
- Don’t Ignore Your Email Marketing List
One of the biggest challenges for email marketing is being consistent. You should regularly send content to your marketing list so they remember your company. Otherwise they may forget they’ve signed up to your marketing list and unsubscribe – losing the chance to market to them.
Always include the reason why they are receiving the email at the bottom too. This might be as simple as commenting that they are a previous customer or they subscribed via your website.
- Monitor Results
The biggest failing for businesses with email marketing is that they don’t follow up on the information gleaned from email marketing. With the right software, you can determine who, when and how many times someone has opened your email and clicked through on any links. This is important information that you can use.
If you notice that someone has opened your email half a dozen times and then clicked through a couple, they could be interested in your product but just need a little more information. It might be time to give them a call.
Conclusion
Email marketing can help you grow your business without the need of massive investment. Web applications like MailChimp have free account options and sending email is relatively inexpensive. So whether you are selling your products to a list of prospects or reselling our products to existing customers – you’ve got the opportunity to grow.
Have you used email marketing to help grow your business? Was it effective?
Let us know in the comments.
Download our brochure to view our full product range:
Follow us on our social media accounts to keep up to date with our latest news & offers:
Twitter | Facebook | Google Plus | Linked In