Did you know that email is one of the most effective ways to make a sale online? Research has found that for every pound spent running an email marketing campaign, companies can expect to receive £44 back.

There are numerous factors that can affect this. For instance, a sizeable email marketing list, the accuracy of information on that list, and the quality of your emails. However, consider that is the average return on investment.

With the right support and drive, you can definitely improve upon those numbers, but how can you do it?

Using MailChimp

MailChimp is an email marketing software provider. Using their online software you can manage email lists, create campaigns and analyse results. This can be very beneficial. The best thing about the software, is that it’s free to use as long as you have less than 2,000 contacts and send less than 10,000 emails per month.

MailChimp also offers lots of great features such as software to capture leads on your website, email automation and behaviour response campaigns. These three little features on their own can help save you time and increase revenues.

Building Your List

The recent introduction of GDPR laws may make it seem hard to generate an effective marketing list, but by following the rules, it actually makes your list more productive and valuable. For instance, the rules state that the person subscribing to the list should actively know and agree they are subscribing to promotional emails.

As long as you clearly mention that when you subscribe them to your marketing list, then there is no reason why you can’t continue to collect leads.

Automating Your Marketing

Another great asset is the automation of your campaigns. You can create campaigns where those with installations can be sent regular pre-written content about how to maintain their purchases. You can include links to secondary services, like maintenance services or upgrades.

Another great feature is to automate emails based on behaviour. So if a subscriber has clicked on an email about a particular product, you can programme MailChimp to send them a follow-up email a few days letter to remind them about the product or an offer.

Make The Most Of Your Email List

MailChimp is a great asset for any business. Use it wisely and you’ll see growth in your business without much effort. You’ll also be able to see what is working and what isn’t for your business. Then future campaigns can be better designed to achieve greater results.

Do you use MailChimp for your email marketing? Do you use email marketing to grow your business?

Let us know in the comments below.

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