film-589491_640YouTube is not just great for funny or shocking videos, it can also be an extremely useful platform for you advertise your products or services for free.

Have you ever thought of creating product videos, or introduction videos that show potential new customers more information about your business and what you can offer them? Well if you haven’t, it’s definitely worth thinking about. A lot of the time internet users haven’t got the time to read paragraph after paragraph and watching a video is much quicker and easier for them, encouraging them to find out more about your services or product.

Uploading videos to YouTube enables you to list them on there and the millions of YouTube users can search for and view your videos. You can also embed them on your website.

Creating or adding videos may sound complicated but its actually quick and easy to upload videos to YouTube and to embed them onto your website; there’s also lots of tutorials on the internet to guide you through it in case you get stuck along the way. You can even make the videos yourself by using video editing software, saving on costs – or hire a professional to create one for you for to make a bigger impact.

YouTube allows you to track the analytics of the videos you upload so you can see how many people have viewed your videos and the average time spent watching them. This gives you an indication if the videos are working for you, if you need to improve them or if you need to make them easier to find.

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