Mobile video viewing has grown significantly with improvements in technology and increasing band-width and it’s estimated that one-third of all online activity is spent watching video. This makes it really important that your installation business gets in on the act and starts to build a video library of your products.
How Effective Is Video Marketing?
The vast majority of customers are engaged with videos. Research has shown that 80% of consumers will recall a video advert they have seen online. This is much higher than for television, which tends to have a recall rate of just 46% and other online marketing content that is 64%.
In addition, video marketing can lead to great returns when it comes to sales and leads. Marketing Automation firm HubSpot state that including a video on a landing page can increase conversions by 80% and email conversions can increase by 300%.
Sales are also more likely when videos are viewed on YouTube, as 65% of consumers will visit your website after they’ve viewed your video, and 39% will give you a call. Finally, it can change the perception of your brand and products with consumers 64% more likely to buy from you.
Top Tips For Video Marketing
While the benefits of video marketing are clear, they aren’t always easy to implement. There are several types of video you can create. These include:
• Live action videos – where you take a shot of your office, warehouse or during an installation.
• Whiteboard animation videos – this is where a hand draws images and text on an animated whiteboard.
• Animated videos – animated people or objects deliver the core message.
• Still image videos – A selection of pictures and text are presented to deliver the marketing message.
Each of these appeals to a different audience. Whiteboard animation can be fairly easy and cheap to create. Sites like Moovly.com allow you to create compelling videos and download them for free. If you want to remove the watermarks from the video, it can cost as little as £10 per video. Other sites like WeVideo can provide you with all the tools to create and publish your videos at just £50 per year.
Of course, there are three essential criteria for your video marketing campaigns. They are:
Have a goal – ensure that there is a SMART goal for your video. Without this, messages can get lost, and videos will be less effective.
Keep videos short – videos should be at most 3 or 4 minutes long.
Combine mediums – include music to engage the emotion of your audience. Free music can often be found on video editing software or on some websites.
Call to action – be sure to have a call to action at the end of the video. Instructing your audience on what action to take will help guide them to the next step in your marketing plan.
Conclusion
Video marketing is one way to reach your customers. Posting videos on your website, YouTube, social media and other video sharing websites will enhance your brand’s identity and help to bring in new customers.
Download our brochure to view our full product range:
Follow us on our social media accounts to keep up to date with our latest news & offers:
Twitter | Facebook | Google Plus | Linked In