If you’ve got a website, you know that it can be a powerful asset to build leads and generate sales. People use Google a lot now when searching for products and are relying less on traditional phone books and directories.
Ensuring your site ranks well on Google is vital. Only a small percentage of search engine users visit the second or later pages. And most will visit the first three results and buy from them.
Therefore, ranking at the top of Google is so vital.
This might seem like a challenge, but with the right SEO techniques, it isn’t hard. In fact, one change that can be made in five minutes can mean you’re getting far more enquires than you realised were possible.
How Can One Word Make A Difference In Your SEO?
Did you know that your SEO can hinge on just one word? If you’re located close to a county border and just enter the county you’re in, you could be missing out on a lot of work. For instance, if you’re in Berkshire, you might be able to work in Buckinghamshire, Oxfordshire, Surrey, etc.
By adding these into your website’s meta tags, you can increase your potential reach online.
Of course you will also need to add some of these locations into your website’s content. But within five minutes you can double or triple your potential customers.
Images Are Vital For Your SEO Success
Another thing to consider is the SEO of your images. Don’t give them random number titles. Images need to have good meta tags as well containing all your keywords. This includes the alternative text, description and image title.
You should also optimise your images for performance. Use free software like RIOT to optimise images so they take up less memory and therefore speed up your website.
Google Is Watching You
Also remember that Google is watching your website. It uses your content and meta tags to associate your website with search entries. So having the right tags embedded in your website is vital.
At the same time, Google is looking at how often you make changes to the site. Even adding a news section and updating it regularly can mean you have a lot more appeal to Google than a website that is static.
Consider the value of one hour of your time a week to update you website in terms of the potential customers you can attract to your business. You’ll see that a small amount of time is highly valuable if you use it to please Google and appear high on Google rankings.
Where are you on Google rankings? Do you optimise your site for SEO?
Let us know in the comments below.
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