The Milwood Group were out in force at the FIT show Exhibition in the NEC, Birmingham and we had the best response yet from existing and potential trade partners to the stand. We also had the benefit of bringing Ali-Deck to the show and the response to this was phenomenal!! In fact, the show was so successful that we are already hard at work catching up with those businesses we connected with in Birmingham and we are hailing it the most successful exhibition in our company’s history.
We really value the opportunity to bring our products and service to the attention of the industry because of the untapped opportunities that there are in the UK outdoor living market. Our offering is market leading and what better way to demonstrate this by having our team of experts on hand to show and discuss what we can do to help you increase your customer base, turnover and profit. And the best place to do this of course is the UK’s largest Fenestration Exhibition.
Operating across two stands, visitors focused their attention on our new product lines which we officially launched at show. The first was Simplicity Xtra Veranda, our latest easy-fit roof system, while the second was the Ali-Deck Aluminium Decking range, the world’s first quick fit, slip resistant aluminium decking system.
We found that combination of the Simplicity Xtra and Ali-Deck, our ground-breaking aluminium decking system, generated a record response with over 100 meetings booked during the first day alone.
It’s no secret that the outdoor living market is absolutely thriving, and it was great to see such a diverse range of tradespeople respond to the opportunities offered by our product range. Whilst the Simplicity Xtra offers an easy-fit shelter that doesn’t compromise on quality or performance, Ali-Deck gives trade partners the chance to offer something completely unique which can increase the value of their installations.
From our experience, the most successful trade partners have a core product range based around the window, door and conservatory industry and find our products are the perfect complement to that range. Customers want to deal with as few companies as they possibly can when it comes to home improvement and want a streamlined service with minimal fuss and hassle. A statement we hear so often from potential trade partners is “I’ve been asked for these veranda’s before and have just put them off as I wouldn’t know where to start” or “We’ve just cobbled something together from a conservatory roof and sourced other components elsewhere, a full bespoke kit would be ideal!”
Walking away from work is criminal and in these uncertain times, it’s important to make the most of every business opportunity that is presented to you. Milwood can provide you with the tools to make this happen efficiently and effectively, all you have to do is commit some time and possibly a little investment to start benefiting from adding our products to your range.
The FIT Show was the ideal setting to launch our new Simplicity Xtra system and boy did it get pulses racing! So much so that the installer who helped build the stand bought it on the spot for his own garden! Everyone loved the ability to span a 4m projection on a single sheet of 6mm toughened glass and not have the worry about joining glass. Having an aluminium top cap glazing bar ensures that the installation is as efficient and easy as it can be. The 4m span between posts and maximum inset of 700mm really helps to open up this system to customers who have larger bi-folding/sliding patio doors and want a minimal amount of posts. Bringing some light to the occasion are the beautiful LED spot lights that work from the Somfy io remote control for ultimate convenience. Coming in both white and anthracite grey as standard, this is the ideal system for customers that want a little bit…. Xtra!
Our second stand was dedicated to Ali-Deck and featured full aluminium decking throughout, showcasing examples of our innovative Supa Joist.
This robust aluminium sub-frame allows our aluminium decking to span 300% further than both traditional hardwood and composite decking. This not only adds to Ali-Deck’s inherent strength, it makes it incredibly quick and easy to fit.
Mark Wood, Founder and Managing Director of Milwood and Ali-Deck commented: “FIT presented the perfect platform to officially launch Ali-Deck and we’re overwhelmed by the sheer level of feedback and interest. Ali-Deck not only works as a standalone product – suitable for both commercial and domestic uses, it’s the perfect pairing for our aluminium verandas, allowing installers to offer a complete, premium outdoor living package. It’s a fantastic way to stand out from the competition, offering a product which is not only unique but is faster to fit, safer and more desirable than the competition.”
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